From the Journal

MOMMA KNOWS BEST
Cliché as it may seem, it’s true that mothers know their way around in this world
Nature Therapy: Finding Solace in the Outdoors
Paperdolls presents our Catching Daylight Collection the perfect companion for your next escape or a friendly reminder to stop and smell the flowers every once in a while. The collection is a homage to nature and its wonders
WHAT DO YOU PINK?
Embrace pink in all its forms and spread the love
ESCAPE TO A DAYDREAM
Create calming stories and escape busy days with a quiet daze
TAKE IT EASY
You are allowed to slow down, take a break, and breathe
YOU SNOOZE, YOU LOSE
Score our stylish steals this 6.6
See Yourself in a New Light
This collection is designed to empower you in your personal journey of rediscovery in whatever stage you are in your life
Motherhood: Tough Challenge, Great Rewards
The moment a woman transitions into a mother, she automatically and irreversibly enters a new world that pushes her to her limits. It’s a journey that requires unconditional love, sacrifice, and selflessness. All previous notions and expectations are nothing compared...
2023 Gift Ideas for Every Type of Mom in Your Life!
This Mother's Day, let’s show some love to the incredible women who have nurtured and supported us through and through
DRESSING FOR YOUR BODY SHAPE
Women come in all colors, ages, shapes and sizes. This week, we revisit the most common body types and reveal tips on how you can look and feel great no matter which body type you have.
THE HOLY GRAIL
On the hunt for your next favorite top? The search is over.
ON NEUTRAL GROUNDS
For all reasons and all seasons
MATCHY-MATCHY
Celebrate Galentine’s Day with the chicest twinning outfits for you and your bestie

 

LOVELY LOOKS FOR HAPPY HEARTS
Outfit ideas to wear on the holiday of love
A DAY IN THE LIFE
Whether you’re staying in for the day, out for a quick grocery run or having dinner date with friends, curate your daily looks for a more balanced wardrobe

 

CHINESE ZODIAC FEARLESS FORECASTS 2023
Celebrate the Year of the Rabbit with style and good fortune by dressing according to your Chinese zodiac sign

 

2023 STYLE RESOLUTIONS
We break down 5 wardrobe resolutions to take on right now so that you can make space, save money, and look the best you ever have
WELCOME TO THE MAGENTAVERSE
Embody the spirit of Viva Magenta with these 3 simple fits we’ve curated just for you.
HOLIDAY MOVIES TO INSPIRE YOUR FESTIVE OUTFITS
In honor of the holiday season, we looked to Christmas movies to inspire some new party outfits
HOLIDAY OUTFITS FOR EVERY DRESS CODE
Celebrate in style with these outfit ideas fit for every possible event
EMERALD ENVY
Lush tropical gardens, dazzling emeralds, precious jade, a dash of mint and a hint of lime. Nothing screams opulence like a gorgeous shade of green. Here’s how to make a statement without looking like the Grinch this holiday season