Assistant Brand Manager

Assistant Brand Manager APPLY NOW

Fashion Marketing
Full time

Duties and Responsibilities

  • Developing and implementing strategies to increase sales
  • Following market trends and presenting creative ideas
  • Analyzing data to report on brand growth
  • Assist Brand Manager in coordinating and executing company brand promotion activities.
  • Identify innovative business building ideas to increase business prospects.
  • Assist in developing promotional strategies for brand awareness and profitability.
  • Provide assistance in developing brand positioning and communication strategies.
  • Manage consumer and trade promotional activities and marketing events.
  • Manage cross-functional teams to execute projects within assigned timelines and budgets.
  • Collaborate with Market Research team to identify consumer trends and needs.
  • Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into saleable products.
  • Provide necessary assistance to Marketing Manager in all activities pertaining to brand building.
  • Support Marketing Manager to introduce new products in the market.
  • Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
  • Assist in developing annual business plan for profitable company growth.
  • Work with other business units to execute business plans to meet revenue targets.
  • Analyze competitor performance and market trends to provide recommendations for brand development.
  • Monitor and control expenses within allotted budget.

Job Qualifications

  • Proven experience as an Assistant Brand Manager
  • Knowledge of product pricing, packaging, distribution and positioning
  • Familiarity with latest marketing trends and best practices
  • Ability to conduct research and analyze data
  • Organizational skills, experience meeting tight deadlines
  • Excellent communication and teamwork skills
  • Results-driven attitude
  • A creative mindset
  • BSc/BA in Marketing, Communication, Business or related field; Master’s/MBA is a plus


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