Duties and Responsibilities

• Developing and implementing strategies to increase sales
• Following market trends and presenting creative ideas
• Analyzing data to report on brand growth
• Assist Brand Manager in coordinating and executing company brand promotion activities.
• Identify innovative business building ideas to increase business prospects.
• Assist in developing promotional strategies for brand awareness and profitability.
• Provide assistance in developing brand positioning and communication strategies.
• Manage consumer and trade promotional activities and marketing events.
• Manage cross-functional teams to execute projects within assigned timelines and budgets.
• Collaborate with Market Research team to identify consumer trends and needs.
• Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into saleable products.
• Provide necessary assistance to Marketing Manager in all activities pertaining to brand building.
• Support Marketing Manager to introduce new products in the market.
• Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
• Assist in developing annual business plan for profitable company growth.
• Work with other business units to execute business plans to meet revenue targets.
• Analyze competitor performance and market trends to provide recommendations for brand development.
• Monitor and control expenses within allotted budget.

Job Qualifications

• Proven experience as an Assistant Brand Manager
• Knowledge of product pricing, packaging, distribution and positioning
• Familiarity with latest marketing trends and best practices
• Ability to conduct research and analyze data
• Organizational skills, experience meeting tight deadlines
• Excellent communication and teamwork skills
• Results-driven attitude
• A creative mindset
• BSc/BA in Marketing, Communication, Business or related field; Master’s/MBA is a plus