Product Marketing Specialist

Product Marketing Specialist APPLY NOW

FMCG Marketing
Full time

Social Media Management

  • Conceptualize content plan for assigned brands
  • Produce photo and video content for posting on social media platforms in collaboration with assigned Graphics
  • Works with Communications and Public Relations to generate quality copy for social media postings
  • Works with Communications and Public Relations to partner with relevant groups, influencers and the like.
  • Schedule regular postings on Facebook and Instagram
  • Set ads for sponsored content
  • Create analysis report for previous month

Community Management

  • Engages with FB and IG community by replying to relevant comments especially those with questions addressed to the brand
  • Answers all customer queries and concerns on Facebook messenger, Instagram and official email address
  • Answers and addresses customer queries and concerns on e-commerce platforms including chat, questions and reviews
  • Coordinates with sales and operations team with regards to customer inquiries and concerns as needed

Demand Planning

  • Monitors stock inventory for assigned brands and forecasts offtake based on previous sales
  • Suggests supplier purchase orders to minimize stockouts and overstock situations
  • Works with sales to conduct moveout promotions as needed

Sales Management

  • Coordinates with sales representative handling various channels including key accounts, food service, e-commerce

Brand Metrics Analysis

  • Creates monthly brand report

E-Commerce Channels Content Management

  • Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)
  • Ensures completeness of photos and that necessary product details are applied to product page design

Promotions Management for Online Platforms

  • Develops brand-initiated promotions for the various online platforms
  • Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales

E-mail and SMS marketing

  • Regularly creates materials for cascading to email newsletter subscribers
  • Composes and arranges SMS communications for cascading to loyalty members


  • Builds relationship with other companies, stylists and influencers for brand collaborations

Market Research

  • Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report
  • Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvement


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