Product Marketing Specialist
Product Marketing Specialist APPLY NOW
Pasig
FMCG Marketing
Full time
Social Media Management
- Conceptualize content plan for assigned brands
- Produce photo and video content for posting on social media platforms in collaboration with assigned Graphics
- Works with Communications and Public Relations to generate quality copy for social media postings
- Works with Communications and Public Relations to partner with relevant groups, influencers and the like.
- Schedule regular postings on Facebook and Instagram
- Set ads for sponsored content
- Create analysis report for previous month
Community Management
- Engages with FB and IG community by replying to relevant comments especially those with questions addressed to the brand
- Answers all customer queries and concerns on Facebook messenger, Instagram and official email address
- Answers and addresses customer queries and concerns on e-commerce platforms including chat, questions and reviews
- Coordinates with sales and operations team with regards to customer inquiries and concerns as needed
Demand Planning
- Monitors stock inventory for assigned brands and forecasts offtake based on previous sales
- Suggests supplier purchase orders to minimize stockouts and overstock situations
- Works with sales to conduct moveout promotions as needed
Sales Management
- Coordinates with sales representative handling various channels including key accounts, food service, e-commerce
Brand Metrics Analysis
- Creates monthly brand report
E-Commerce Channels Content Management
- Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)
- Ensures completeness of photos and that necessary product details are applied to product page design
Promotions Management for Online Platforms
- Develops brand-initiated promotions for the various online platforms
- Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales
E-mail and SMS marketing
- Regularly creates materials for cascading to email newsletter subscribers
- Composes and arranges SMS communications for cascading to loyalty members
Partnerships
- Builds relationship with other companies, stylists and influencers for brand collaborations
Market Research
- Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report
- Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvement