Digital Marketing Officer

Digital Marketing Officer APPLY NOW

Full time

Duties and Responsibilities

Social Media Management

  • Conceptualize content plan
  • Produce photo and video content for posting on social media platforms
  • Schedule regular postings on Facebook and Instagram
  • Set ads for sponsored content
  • Create analysis report for previous month

Community Management

  • Engages with FB and IG community by replying to relevant comments especially those with questions addressed to the brand
  • Answers all customer queries and concerns on Facebook messenger, Instagram and official email address
  • Answers and addresses customer queries and concerns on e- commerce platforms including chat, questions and reviews
  • Coordinates with sales and operations team with regards to customer inquiries and concerns as needed

Photoshoot Management

  • Conceptualize shoot pegs for campaign
  • Coordinate with Design and Merchandising team for styling
  • Contact suppliers for models, venue, photographer, make-up artist, props, accessories and other photoshoot materials
  • Ensure smooth photoshoot flow and monitors completeness and quality of photos taken

E-Commerce Channels and Website Design and Content Management

  • Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)
  • Uploads products on the e-commerce platforms
  • Ensures completeness of photos and that necessary product details are applied to product page design

Promotions Management for Online Platforms

  • Develops brand-initiated promotions for the various online platforms
  • Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales
  • Coordinates with Lazada, Shopee and Zalora account managers assigned for promo participation, brand exposure opportunities and other concerns

E-mail and SMS marketing

  • Regularly creates materials for cascading to email newsletter subscribers
  • Composes and arranges SMS communications for cascading to loyalty members


  • Builds relationship with other companies, stylists and influencers for brand collaborations

Market Research

  • Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report
  • Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvement


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