Duties and Responsibilities

Social Media Management

• Conceptualize content plan
• Produce photo and video content for posting on social media platforms
• Schedule regular postings on Facebook and Instagram
• Set ads for sponsored content
• Create analysis report for previous month

Community Management

• Engages with FB and IG community by replying to relevant comments especially those with questions addressed to the brand
• Answers all customer queries and concerns on Facebook messenger, Instagram and official email address
• Answers and addresses customer queries and concerns on e- commerce platforms including chat, questions and reviews
• Coordinates with sales and operations team with regards to customer inquiries and concerns as needed

Photoshoot Management

• Conceptualize shoot pegs for campaign
• Coordinate with Design and Merchandising team for styling
• Contact suppliers for models, venue, photographer, make-up artist, props, accessories and other photoshoot materials
• Ensure smooth photoshoot flow and monitors completeness and quality of photos taken

E-Commerce Channels and Website Design and Content Management

• Regularly updates design and content of the website, Lazada, Shopee and Zalora (as well as other future e-commerce platforms)
• Uploads products on the e-commerce platforms
• Ensures completeness of photos and that necessary product details are applied to product page design

Promotions Management for Online Platforms

• Develops brand-initiated promotions for the various online platforms
• Ensures brand participation in relevant platform-initiated promotions and collections to maximize brand exposure and online sales
• Coordinates with Lazada, Shopee and Zalora account managers assigned for promo participation, brand exposure opportunities and other concerns

E-mail and SMS marketing

• Regularly creates materials for cascading to email newsletter subscribers
• Composes and arranges SMS communications for cascading to loyalty members

Partnerships

• Builds relationship with other companies, stylists and influencers for brand collaborations

Market Research

• Monitors campaigns and promotional activities of major competitors and produces Competitor Activity Report
• Conducts consumer surveys/focus group discussions, analyzes data gathered and gives recommendations for future improvement