WELCOME TO THE MAGENTAVERSE

Although 2022 was all about “Very Peri”, some eye-popping pinks have certainly made a scene. While we love a good subtle pastel shade, we have reserved a special spot to welcome 2023’s protagonist, “Viva Magenta.” This crimson red shade is far bolder than its predecessor, but not as loud and definitely more wearable than hot pinks.

Pantone suggests that the color is both powerful and empowering and encompasses a rebellious spirit. It’s a pulsating color that promotes optimism and joy, and it’s certainly a more approachable and wearable shade that is easy to add to your wardrobe.

Interested in shopping this color trend for the year 2023? Scroll on for our top 3 key magenta buys you can get your hands on right now.

MAGENTA MAGIC

Let this deeply saturated knit top leave a mark on everyone you walk past by.

TOUCH OF BOLD

A show-stopping shade all on its own, this top is an offset from the vibrant hue with a touch of red in it. 

VIVA LA VIDA

Incorporate the plush trend to your wardrobe in the form of this casual top with crumpled sleeves.

If you’re unsure of how to embrace Viva Magenta, ease into it by starting with these three accent pieces that will effortlessly inject some vim and vigor into your look.