THE POWER OF PINK

National Pink Day is celebrated on June 23 every year, painting the world in shades of pink and celebrating the many facets this color represents. While the exact origins of National Pink Day are shrouded in mystery, what remains clear is pink’s enduring symbolism of femininity, grace and power.

 

Historically, the term “pink” first emerged in the 14th century as a verb meaning to decorate with a perforated or punched pattern, often using pinking shears on fabric. It was only in the 17th century that

"pink" was first used to describe the color, inspired by the pinken flower from the Netherlands.

 

Interestingly, pink’s association with femininity is a relatively new concept. In the early 20th century, pink was considered a masculine color while blue was seen as dainty and more appropriate for girls. This was partly because English men wore red uniforms, and young boys would be dressed in the softer shade of red. Today, pink is a color for everyone, transcending gender norms and stereotypes.

 

Celebrate National Pink Day by donning a pink attire, gifting pink flowers and reveling in the brightness and tenderness this color brings.

 

You can't start your journey into all things pink without a least considering a pink floral dress. Sweet ruffles and floaty puff sleeves create and ethereal look perfect that will turn heads wherever you go.

 

Yes, you can sit with us. Channel your it-girl persona by wearing this pink knit top. Soft, cozy and comfortable for all-day wear, once you slip in on this piece, you won't want to take it off. That’s so fetch!

 

If you didn't know how pink could fit into an office dress code, now you do. Swap out black trousers and flats for a skirt and a pair of heels, and transition seamlessly from workday to evening out.

 

As far as we’re concerned, no wardrobe is complete without a shirtdress. For starters, they’re extremely versatile and they lend enough polish for the office or special occasions.  When you've maxed out on your neutral shirtdresses, this soft pink hue is here for the same relaxed styling—with some extra verve.

 

A quiet evening or a lazy Sunday morning can be just as exciting to get ready for as a night out. From its lavish satin silky texture to its attractive pink sheen, this pajama set will make you feel truly snug yet stylish.

  

The drop waist pleats and the gem-like dark pink hue of this midi dress make a stylishly bold statement. Take advantage of the sweetheart neckline and pile on your favorite necklaces for an added elegant touch.

 

Fans of pink understand the transformative power of pink. Whether it’s bright orchid or subtle blush pink, wearing pink injects an instant dose of positivity and confidence. Fierce, present and ultra-chic, the pink of today is guaranteed to make powerful statement and roar with thoughtful intention.